Walt Disney Company Continues Focus on Healthy Food Choices for Children
Since 2006, The Walt Disney Company has focused on improving and inspiring healthy eating with children. With theirย unique storytelling and beloved characters, they are the first major media company to make healthier lifestyles for families more appealing and more fun.ย While the larger portion of the emphasis has been place on their television/radio stations and their licensed food products, attention has also been given to the dining options at the Theme Parks as well.
The initiative, calledย Disney Magic of Healthy Living,ย brought a selection of new well-balanced kidsโ meals to its Parks and Resorts. These meals automatically include nutritious sides and beverages such as carrots and low-fat milk unless a parent decides to opt out.
Disney Parks and Resorts proudly reported that of the more than 12 million kidsโ meals served last year in the U.S., parents stuck with the healthier options 6 out of 10 times! ย The next steps will further reduce sodium in kidsโ meals and introduce new well-balanced kidsโ breakfast meals.
Disney will soon introduced the โMickey Checkโ tool, an icon meant to call out nutritious food and menu items. By the end of 2012 the โMickey Checkโ will appear on menus and select products at Disneyโs Parks and Resorts.
โWeโre proud of the impact weโve had over the last six years,โ said Robert A. Iger, Chairman and CEO, The Walt Disney Company.ย โWeโve taken steps across our company to support better choices for families, and now weโre taking the next important step forward by setting new food advertising standards for kids.ย The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.โ
Parents will soon notice a change in someย on-airย programming as well. All food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disneyโs nutrition guidelines. These nutrition guidelines are aligned with federal standards to promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.