The Rose Parade: A 75-Year Disney Tradition

Happy New Year!

Back on Thanksgiving, we shared with you details on the Walt Disney Company’s long roots with the Macy’s Thanksgiving Day Parade®. A similar story exists for The Rose Parade, which kicks off this morning at 8:00am in Pasadena, California.

Disney’s first appearance in The Rose Parade was in 1938 when characters from the newly premiered “Snow White and the Seven Dwarfs” appeared in the parade. Since then, several milestones have been celebrated in the parade, including Walt Disney serving as the Grand Marshall in 1966.

This year’s float will be called “Destination: Cars Land.” The float takes Disney California Adventure® Park’s newest addition, Cars Land, on the road and features many characters and landmarks you will recognize from the Disney•Pixar movie.

Enjoy both these videos that take you behind the scenes in making this year’s float. Be sure to check your local TV listings so you can catch the finished float complete with hundreds of blossoms!