Super Bowl

Tonight after the big game, one player will stare into a TV camera and shout these famous words – “I’m going to Disney World!”

Started in 1987, New York Giants’ quarterback Phil Simms was the first to participate in Disney Parks’ “What’s Next?” campaign after his team’s triumph in Super Bowl XXI. Since then, this groundbreaking concept has been used to produce commercials for Disney Parks that air shortly after many current events.

Here are a few “What’s Next?” Fun Facts:

• While the Super Bowl has been the catalyst for the most “I’m going to…” commercials over the years, other athletes and celebrities have participated in them after winning these events:
  • America’s Cup
  • NBA Finals
  • World Series
  • Miss America
  • Stanley Cup
  • Brickyard 400
  • Olympics
  • Worlds Cup
  • American Idol 
• Some “I’m Going to…” repeaters include Joe Montana, Emmitt Smith, John Elway, Eli Manning, and Tom Brady
• Since its start in 1987, the only year the “What’s Next?” campaign wasn’t used after the Super Bowl was 2005
• The players chosen to participate in the “I’m Going to…” commercials are not always the Super Bowl MVPs
• Most of the ads have featured the song “When You Wish Upon A Star”
• The athletes and celebrities always make good on their promise – often participating in a special ticker tape parade inside the Parks days later